Custom CSR Platform Drives 78% Engagement at Proctorio

Proctorio, a leader in the education technology space, has increased the accessibility of proctored assessments, making them available anytime and anywhere. They have ingrained corporate social responsibility (CSR) into their culture from the start, as leadership has always been passionate about humanizing the company’s AI-driven image and making a meaningful impact on the community.

When people think of Proctorio, they often imagine things like robots and AI, so we aim to demonstrate that we’re humans too, and we’re actively working to make a difference.
_{Caroline, Communications Coordinator at Proctorio}

Proctorio’s main goal with CSR is to increase employee engagement. In the beginning, their volunteer events were inconsistent, and it was challenging to encourage participation. They needed a CSR platform that would engage employees, simplify the planning and management of events and campaigns, and effectively track their efforts to drive higher engagement.

Challenges faced by Proctorio

Proctorio faced three significant challenges with their heavily manual CSR setup, relying on employee surveys, spreadsheets, and corporate donations buried in emails.

Struggling to engage employees

Proctorio initially faced low engagement in their volunteer events. Despite efforts to organize monthly activities, participation was limited, with only a small group of employees regularly attending.

It was difficult to encourage employees to come to volunteer events. We had fairly low engagement before Percent Pledge.

Planning and managing CSR activities

Organizing volunteer events was a daunting task, as the responsibility often fell on one person to manually find and coordinate activities, making the process inefficient and overwhelming.

Planning volunteer events used to be kind of a struggle with the whole world of possibilities to consider.

Lack of visibility and tracking

Proctorio had no efficient way to track corporate donations or the success of their volunteer events, making it difficult to assess the impact of their efforts.

We had nowhere to track volunteering or corporate donations; they were deep in spreadsheets or people's email history.

Solutions: transforming CSR with Percent Pledge

Percent Pledge creates custom social impact programs, empowering companies and their employees to donate to and volunteer for the trusted charities they care about most. 

Proctorio chose Percent Pledge as the means to solve the challenges facing its social impact program.

Customized engagement with Passion Assessment

Percent Pledge began by conducting a Passion Assessment to understand how and where Proctorio employees want to give back. This assessment data was then used to customize Proctorio’s platform, ensuring it resonated with employees' interests.

Proctorio also utilized this data to plan volunteer events and campaigns that matched employee interests. 

The Passion Assessment helped us identify what people care about, so now we can more easily find events and create campaigns that people will happily support.

For example, they learned that their employees care deeply about racial equity, so in February, they launched a Black History Month Campaign. This personalized approach led Proctorio to exceed its goal for the Black History Month Campaign by 125%! 

With Percent Pledge, engagement is definitely higher, and there's more diversity within the different groups that show up.

The customization of Proctorio's platform, volunteer events, and campaigns has led to significantly higher engagement, with employees feeling more connected to the causes they care about most.

Streamlined CSR management

With Percent Pledge's easy-to-use platform, Proctorio employees can easily find volunteer events that fit their interests through Percent Pledge’s extensive volunteer database and attend themed Community Volunteer Events.

Understanding that not everyone can attend every volunteer event, Proctorio strategically utilizes Percent Pledge’s campaign feature to engage those who can't attend in-person events. This allows employees to still feel part of the company’s impact, leading to 100% engagement in their Scottsdale, Arizona office.

The Percent Pledge platform makes planning, creating, and managing volunteer events and campaigns so easy that we host both on a monthly basis! Percent Pledge also makes it extremely easy to communicate our monthly initiatives with dedicated landing pages and recruitment communications.

The simplicity and efficiency of the Percent Pledge platform have led to Proctorio's monthly volunteer events and campaigns impacting 24+ charities and achieving a remarkable 78% active participation rate.

Enhanced tracking and reporting

The Percent Pledge platform provides Proctorio with comprehensive tracking and reporting capabilities, offering clear visibility into their CSR activities, from corporate donations to volunteer event participation.

Now, we have a full history of every social impact effort we've ever done. We can look back at past campaigns and volunteer events to understand what is most successful and where we should focus in the future.

This tracking capability allows Proctorio to measure progress and plan future activities more effectively, enhancing employee engagement by continuously learning from past successes and improving future efforts.

Impact: significant improvements in employee engagement

Within months of partnering, Percent Pledge met Proctorio's goals with flying colors and significantly eased their challenges in managing CSR activities.

Percent Pledge is awesome because it's incredibly simple to organize everything CSR; they make volunteer events, campaigns, and anything related to giving back so easy. They even figured out what Proctorio employees care about, helping me to better understand what kinds of events and campaigns I should be organizing for an even higher participation rate!

Proctorio’s collaboration with Percent Pledge has not only streamlined their CSR efforts but also fostered a more engaged and socially responsible company culture. 

The results speak for themselves: higher participation rates at 78%, successful campaigns, and an overall positive shift in employee morale and community impact.

Want to have 78% participation in your social impact program? Easily increase engagement with our unique approach to CSR – book a demo with us.