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The Corporate Giving and Volunteering Campaign Calendar

One campaign a year gets 10 to 14% participation. Twelve campaigns get 50%. This month-by-month framework gives you the cause moments, message hooks, and action plan to run a year-round program.

One Campaign a Year Gets 10% Participation. Here's Why.

The industry average for employee giving participation is 10 to 14%. Most of it happens in Q4. One email. One campaign. The employees who were going to donate anyway donate. Everyone else does not.

The companies reaching 50% participation are not running a bigger Q4 campaign. They run 12 months of campaigns.

Employees need 5 to 7 touchpoints before they act. One email reaches the employees already ready to give. Eight touchpoints reaches the employees who would give if you made it easy.

This calendar gives you all 12 months. The cause moments, the message hooks, and the campaign ideas. You do not need a bigger budget. You need a plan.

Download it free.

Ready to Run Year-Round Campaigns?

Percent Pledge's platform handles campaigns, live leaderboards, cause portfolios, and volunteer events. Book a demo and we'll show you what a 12-month program looks like for your team.

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