Want to See What 50% Participation Looks Like?
Percent Pledge customers average 50 to 100% employee participation. Book a demo and we will show you what the five levers look like in your program. We use your current rate as the baseline.
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The Gap Is Not What You Think
The national average for employee giving participation is 10 to 14%. Most programs have lived there for years.
98% of employees say they want to give or volunteer through work. Only 23% know their company has a program. That 75-point gap is a visibility and design problem. Not a budget problem.
$4 to $7 billion in corporate matching gifts go unclaimed every year. Not because employees do not want to claim them. Because they do not know the match exists, or the process is too hard to bother with.
The Five Levers
- Lever 1: Communicate more than once a year. High-participation programs reach employees 8 to 12 times per year.
- Lever 2: Make matching visible and automatic.
- Lever 3: Align your match cap with the 2026 $1,000 tax deduction.
- Lever 4: Add recognition: leaderboards, shoutouts, team giving challenges.
- Lever 5: Run campaigns, not just programs. Giving Tuesday drives 200 to 400% participation spikes.
