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The Gen Z Giving and Volunteering Playbook

Gen Z is your largest workforce. They're also your most demanding audience for social impact. Here's what they actually want — and what's making them opt out.

Your Biggest Workforce Doesn't Respond to Old Programs

Gen Z is now the largest share of the U.S. workforce. They are not a future consideration. They are your current hiring pool, your current employees, and your current retention challenge.

95% of Gen Z and Millennial employees say meaningful volunteer opportunities matter when evaluating where to work. 72% of job candidates consider a company's social impact record. And 62% of Gen Z employees say a lack of belonging is a top reason they would consider leaving.

Most corporate giving and volunteering programs were built for a different workforce. They were designed for one annual giving drive, company-selected nonprofits, and in-person all-day events. Gen Z participates at low rates in programs built this way.

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